What is brainstorming? | TechRadar

In the broadest sense, brainstorming is the collective consideration of ideas in order to arrive at a solution to a predefined problem. More strictly, it refers to a technique businesses can apply to come up with fresh, creative, and focused ideas. While being superficially similar to the concepts of problem-solving and mind mapping, brainstorming is most often a collective effort, and does not always have to target a specific issue.

It is a technique designed to stimulate creativity in the most spontaneous way possible, with the goal of generating a list of quality ideas and suggestions from the participants. Brainstorming usually takes place in a less formal setting, primarily to restrict inhibitions on speaking one’s mind and promote creative thinking without the fear of criticism.



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