Vivo X70 series could launch during the IPL in September

In a country like India where cricket is the biggest draw probably even bigger than the silver screen, brands often try to link their products with the game or the players. India’s marquee cricket tournament Indian Premier League, which offered much-needed respite from the negativity caused by the deadly pandemic was called off temporarily, is making a comeback in September.

By the time IPL’s extravaganza restarts in Dubai, it is expected that most commercial activities will be back on track and hence offers a great opportunity to change the gears ahead of the festive season in India. Vivo, which is the title sponsor of IPL, is probably thinking the same and may launch its next flagship series with the second leg of the tournament.

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