Twitter is testing full-screen ads in Fleets
Twitter is in Fleets, the Instagram Stories-like feature it launched last year. The ads mark the first time Twitter has experimented with the type of full-screen vertical ads that are common throughout apps like Instagram or Snapchat.
Twitter is billing the ads as a way for brands to share the type of content that users are likely used to seeing on Instagram or other platforms. “Fleet ads are a space for brands to be creative: go behind the scenes, have a creator take over your account, or share a hot take,” the company wrote in a blog post.
To start, the new ads are available to just “a handful of advertisers” and will be visible to a “small group” of US Twitter users. But the company hinted that if the experiment goes well, it may introduce the full-screen ad format elsewhere on Twitter. “We want to understand how this content performs for customers not just for Fleet ads, but for future iterations of full-screen formats on Twitter,” the company said.
The new ads come as Twitter has introduced new ways to monetize its platform. As CNBC , the company also began experimenting with , though that test isn’t available in ad form yet. It’s also working on a $3/month subscription service, and , which allows users to sell tickets to audio chats.
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.