The end of Olympus cameras is sad, but OM Systems’ plans could soften the blow

If you’ve seen a camera-loving friend gently whimpering today, it’s likely because they heard the news that Olympus cameras are officially finito – instead, from today new models will be released under a new ‘OM System’ brand.

This news isn’t a huge surprise. The sans-serif writing has been on the wall for the Olympus name and logo since the camera business was sold to a Japanese investment fund, JIP, back in June 2020. Since then, we’ve seen the arrival of new lenses and the lovely Olympus PEN E-P7 – but that camera will sadly be the last one to ever bear the Olympus name.

(Image credit: OM Systems)

Despite the inevitability of this news, it’s still something of a blow to camera fans. Olympus has been making cameras and lenses since 1936, including some real stunners that include the Olympus Pen F in 1963 and the Olympus OM-1, which was the smallest and lightest 35mm SLR camera in its day.

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