The end of off-the-shelf SaaS solutions

Even prior to the pandemic, the past two decades have seen widespread digital transformation. Businesses have chosen to either build or adopt digital solutions for many core business functions. Sales, marketing, supply chains and customer relationships can all be managed digitally and companies can empower their employees to troubleshoot and resolve challenges in real time.

About the author

Jodi Alperstein is VP and general manager of Segment Core.

For those companies who lacked the capabilities to build their own solutions, off-the-shelf SaaS platforms gave them the option to embrace this digital business. But fundamentally, these solutions had finite capabilities, and through the pandemic, businesses discovered their limits.

Source link