Poor-quality websites are costing businesses billions in lost sales

A poorly built ecommerce site could be costing your business big-time in lost sales, especially in the lead up to Black Friday, a new report from Google has claimed.

The report, based on a survey of more than 10,000 consumers all over the world, as well as 200 website managers in the United States, states that search abandonment (consumers abandoning a website because they couldn’t find what they were searching for) costs in excess of $300 billion annually in the US alone. 

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