Google reveals refreshed Business Profiles ahead of the holiday season

With Black Friday just around the corner, Google has announced a number of updates aimed at making the holiday shopping season easier for small businesses.

The biggest change is that the search giant will rename “Google My Business” as “Google Business Profile” before retiring the Google My Business apps for Android and iOS next year. Going forward, the existing Google My Business web experience will be renamed “Business Profile Manager” and will transition to primarily supporting larger businesses with multiple locations.

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