Eternals is a wholly unique MCU movie – so why aren’t its reviews more positive?

There’s a quote from Avengers: Endgame director Joe Russo, as part of the recently released Story of Marvel Studios book, that sums up the daunting task of developing a new MCU movie.

“The big thing I used to say all the time was, ‘People tell you how much they love chocolate ice cream,’” he said. “You give it to them six days a week, they’re gonna throw it in your face on day six. And the problem is, if you have three chocolate ice creams in the can at 200 million dollars a pop, you’re screwed. So you better start figuring out ahead of time how to be disruptive.”

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