Don’t be tricked by an electric toothbrush on Black Friday

This year’s Black Friday deals are fast approaching, with the big day scheduled for November 26, but some of the most impressive offers aren’t necessarily what they seem – particularly when it comes to electric toothbrushes.

We always see some impressive Black Friday electric toothbrush deals, with brushes from big names like Philips and Oral-B on sale for less than half price. The offers are extremely tempting, but before you take the plunge and click that ‘buy’ button, it’s worth taking a moment to check out how much your chosen brush sells for the rest of the year.

Top-end electric toothbrushes are often very pricey when they launch. For example, our current top-rated brush, the Oral-B iO Series 9, cost $300 / £500 when it first went on sale in 2020. However, those premium prices rarely last long, and the iO Series 9 now typically sells for around $200 / £250. With that in mind, a Black Friday discount of 60% off the RRP isn’t quite so impressive.

The Oral-B iO Series 9 is our top-rated electric toothbrush, and Black Friday deals are well worth investigating, but savings may not be as big as advertised in online stores like Amazon (Image credit: Oral-B)

Similarly, the excellent Philips Sonicare DiamondClean 9000 cost $475 / £340 when it launched last year, but can now be found for around half that price, even outside the big sales periods.

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