In search of the best email marketing service for your business? Maryland-based ConvertKit should be on your shortlist as it offers an easy-to-use email marketing platform with a visual designer for building automated strategies.
While it certainly does a little bit of everything well, also realize that it can be pricey, and the email designer isn’t among the most flexible. In this ConvertKit email marketing services review, we’ll take a look to assist in your decision whether this is the optimal tool for you.
Plans and pricing
ConvertKit starts with a free tier for managing a somewhat paltry up to 300 email subscribers- on the low side in comparison to many competitors (even more stingy when we inform you that it used to be 500 subscribers). This free plan does feature unlimited landing pages and sign-up forms with unlimited traffic. However, strategy automation is missing along with the visual designer, and integration with most website builders and ecommerce platforms.
For additional features, you’ll need a paid Creator plan which adds free migration, along with automated funnels and sequences. Pricing then increases based on how many subscribers you have. Options start at $29 per month for 1,000 subscribers and increase to $49 per month for 3,000 subscribers and $79 per month for 5,000 subscribers, and so forth.
Creator Pro is the top tier of plan, with a cost of $29/month for up to 300 subscribers, with other options available such as up to 55,000 subscribers for up to $519/month when paid monthly with also the option for a discount when paid annually. It brings forward all the features of the lower plans, and also adds advanced reporting, subscriber scoring, a newsletter referral system, and Facebook custom audiences.
While only a few of ConvertKit’s features are truly unique, this platform does an admirable job with overall versatility and ease of use.
As a starting point, every ConvertKit user gains access to customizable sign-up forms and landing pages. This platform features more than 30 templates that can be tailored to fit your brand. We also appreciate that there’s no limit to how many custom fields can be added.
An even more exciting aspect of ConvertKit, only available for paid users, is campaign automation. By gaining access to a visual designer, you can create logical progressions for campaigns. For example, after someone signs up for your newsletter, you can then specify what to follow up with based on where they signed up or what fields they filled in. These logic trees can be as simple or complicated as you wish so you can tailor your message to different audiences.
Of note, there’s also an email designer included to stay on target with messaging. Emails get crafted in plain text, and are mobile-responsive by default. Any field from your subscriber database can be customized to tailor emails to individuals. Also supported is A/B testing that enables you to save for future use an unlimited number of your email designs.
ConvertKit makes it a snap to start out, especially for those that already have a list of email subscribers. Subscribers can be imported from a CSV, with the platform automatically making custom fields that match your headers. When migrating from another email marketing platform, ConvertKit provides tutorials on how to import data from multiple other platforms.
It’s truly unlimited on how many custom fields can be added to your database. Additionally, users enjoy the advantage of tags and segments, with even sub-tags and sub-segments, for fully organizing your subscribers.
Overall, ConvertKit is seriously easy to use, which is what most business users are looking for in email marketing software.
A shortcoming that the design options could be more varied. There is a limited choice of three formats for sign-up forms, with the options for customization limited to just the basics like font and color scheme.
With that out of the way, we also found the automation process to be straightforward. The visual designer incorporates a number of triggers and response actions, which can then be customized and connected using a large palette of logical operators.
Another useful feature about the automation in ConvertKit is that it can be used for maintaining your subscriber database organized. Specifically, one possible response is to Add Tag, so you can use automated workflows to tag users for future marketing campaigns.
ConvertKit is fully GDPR compliant, which means you’re safe to use this email marketing software for your subscribers in Europe. Furthermore, this platform enables you to add security to your account by turning on industry standard two-factor authentication (2FA).
ConvertKit goes a step further to protect your email marketing list through CAPTCHA and double opt-in. CAPTCHA screens users in an automated fashion for abnormal behavior with the goal of eliminating bots. Double opt-in operationally means that users get an email for confirmation that they intentionally did sign up for your marketing list.
A shortcoming is that ConvertKit offers support by email only (i.e.: no phone or live chat), but the company’s extensive documentation center has predone articles to give an answer to most questions. There’s walkthrough guides with videos for hundreds of common tasks. Plus, ConvertKit offers weekly live workshops to help you get the most bang for your buck out of the service, such as the recent “Podcast promotions: The best marketing tactics in 2022 to grow your audience of listeners.”
For those that sign up for a plan with 5,000 subscribers or more, the company assigns you a staff member for assistance with migration from another platform.
For those looking for a cheaper alternative to ConvertKit, be sure to check out one of the biggest names in the email marketing space—MailChimp. MailChimp’s free tier can handle up to 1,500 subscribers. For $299 per month, you can have up to 50,000 subscribers ($316 per month at ConvertKit). While this platform doesn’t include visual automation workflows, yet you can still create automations for management of your campaigns.
In our analysis, ConvertKit is a capably powerful, and easy-to-use email marketing platform. The visual automation designer with templates and designs, the comprehensive help center, and the option to flexibly segment your audience are key features. Furthermore, this platform integrates security with a CAPTCHA, two factor authentication and GDPR compliance. Our biggest issue with ConvertKit is the price, which is on the high side, particularly as the subscribers grow for an email marketing platform.