Carphone Warehouse brand to disappear in Currys rebrand

The Carphone Warehouse name is set to disappear from the high street forever after Dixons Carphone confirmed it will operate under a single brand, Currys, from October 2021.

Dixons Carphone says the consolidation will enhance its omnichannel strategy, which includes physical retail, online, and click and collect elements, making it easier for customers to purchase technology.

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