Black Friday 2021 shopping was way down on previous years

Retail stores in the US saw Black Friday traffic decrease by more than a quarter (28.3%) compared to the pre-pandemic period, new research has claimed.

A report from Sensormatic Solutions says American consumers are increasingly turning towards digital channels for shopping for various reasons, all linked to the Covid-19 pandemic. These include shut-down stores, fears of catching the new omicron variant, or supply chain disturbances that result in half-empty shelves and late arrivals. 

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