Amazon Prime Video, Sony may jointly bid for IPL rights – will it work though?

The lucrative IPL broadcasting rights for the next five years will be up for grabs later in December. As it is the most coveted slice of the Indian sports telecast/ streaming pie, the competition to win will be intense. What would it take for bidders to upstage the current incumbent? Probably join hands. 

Star India, which has a strong presence in both television (Star Sports) and streaming (Disney+ Hotstar) worlds, currently enjoys the rights till 2022. IPL is pretty key to its user base in India. But to take on the might of Star, there is a need for a combined force that can challenge it as a television channel and a streaming platform. 



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