A third of online Black Friday shoppers were completely fake

If you had trouble scoring that new smart TV or Xbox Series X this Black Friday, bots and fake users could be to blame according to a new report from the cybersecurity firm CHEQ.

The firm’s new “The Impact of Invalid Traffic on Marketing” report revealed that bots and fake users made up 35.7 percent of all online shoppers on Black Friday 2021. To compile its report, CHEQ polled over 42,000 websites in North America, Europe and Asia and performed hundreds of cybersecurity tests on each site visitor to determine their authenticity.



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